Bottom Feeding—Not Good Enough

Werner is never satisfied. International dreams of domination drift Werner Enterprises into the global arena—an arena where Werner has NO expertise and NO product or usable service to offer.

Werner hopes to become the next Motorola in China. However, Motorola produces mobile phones. What does Werner offer China?

“Werner does no trucking itself in China, instead contracting for its customers with the emerging Chinese trucking industry.” “Werner's new freight forwarding business”

The transportation industry in China is fierce; this is NOT an emerging industry.

The largest transportation company in China is COSCO; COSCO can handle freight forwarding rather well.

The WTO seemingly provided equal footing for foreign companies to do business in China.

At first, Werner will be granted “preferential treatment” in China--much like it has received in the U.S.

Once Werner's Chinese employees learn the business, they will form their own company. Werner will be squeezed out sooner or later; the Chinese Government will always favor a Chinese business over a foreign one.

Werner Executive Management is naive to believe that the “successful” U.S. model of doing business can be transplanted in China.

In conclusion, Werner shareholders need to understand how successful foreign companies survive in China--namely, Intel, Motorola and GM.

Werner is merely capitalizing on International buzzwords and Cloud 9 business models.

“Freight forwarding is the smallest of the three, Steele said, but has the most potential for growth.”

FUD – Fear, Uncertainty Doubt?
Visit China and learn for yourself.

Werner is clearly out of its league and should focus on its U.S. operations—cleaning up its safety record, respecting employees as human beings and ceasing its authoritarian behavior.

---WernerScrews 10-4